THE BLOG

When you’ve just started up your small business and struggling to get your product with personal branding fit into the market, you may dismiss the importance of brand building. Don’t. It’s a very powerful tool of...

A psychology expert at Harvard Business School who’s been researching first impressions for several years has found out that people make on the spot judgments about other people on the basis of two questions : 1) Can I trust this guy/girl?...

“Money doesn’t grow on trees!” We’ve learned that from our folks from way back when we were kids asking for an increase in our school allowance. And it’s true. It’s not like an apple you simply pluck out from...

Let’s face it. Habits are the foundations of what we do in our everyday lives. We work out our daily practices and consequently, the habits, the doings and the routines at home or in the workplace mold us. We either develop good ones that...

You’ve heard how the saying goes … “It takes a lot of guts to start up a business” essentially because on the average, eighty to ninety percent of start-ups will fall flat on its face. The smart ones who are able to...

As the song goes …”Love is a many-splendored thing”… and when you’ve got your customers experiencing this feeling with your products, sing Hallelujahs! You’ve got it made. As an entrepreneur or a business...

If you've just decided to get on the Internet or you want to improve existing presence on your social media accounts, there are some universal tips that that can help you. Even though every Internet presence and every company are unique, the...

 
Most times you’ll hear marketing executives complaining about budgets being too small and limited as to enable them to do something about branding. But not all success stories about company or personal branding come with a lot of...

Chances are if you’re into an entrepreneurship running a business marketing other manufacturers’ products or your own personal branding, you’d have a business plan worked out. Other than the traditional elements that go...

UBER...This giant, taxi-inspired, private transport company has a unique business scheme that allows for any man or woman with some entrepreneurial sense to be employed on their own time and sometimes on their own terms. At any given time,...