Chances are if you’re into an entrepreneurship running a business marketing other manufacturers’ products or your own personal branding, you’d have a business plan worked out. Other than the traditional elements that go into it, a sound branding strategy must be clearly mapped out in the plan as well. This is after all, the blueprint that will lay down what strategically the role your brand will play throughout the company and its market.

Essentially, a good branding strategy is about deciding on two or three important qualities of your product or service, describing your company’s ultimate purpose and defining the people you are targeting.

 
Working Out A Branding Strategy That Leads To Success.

 
In case you haven’t worked out anything like this in your business plan, or even if you have, but have doubts about some of its aspects, the 3 simple guidelines that follow should help you get a better grasp of it, which hopefully leads to your success.

 
1. Create your branding distinct from the rest. Give your potential market a compelling reason to choose you instead of competition which may be offering the same products you have. Look deeply into the tangible and intangible qualities of your product or service. Does it cook faster than the competitive brand. Does it glow brighter? Or, does it make the user’s work easier? Your goal should be to establish a frame of mind among customers so they’ll think of your brand as being relevantly different. This mostly spells high performance in sales.

2. Get to know your target market. After you’ve defined your product or service, take a close look too at your customers. You probably have on hand the demographics of the market your entrepreneurship is engaged in, but what about the actual shopper who enters your store? What is that one thing he/she wants from your product or service. What demands should you expect to come from them?

3. Build a strong brand personality. How will you go about everyday showing the market what you are? What you’re all about? Forget those beautiful words most companies have in their mission and vision statements. They’re mostly talk. No action involved. Immerse yourself deeper and think about how you can deliver your brand’s promise and provide value and great service to the customers you serve. If, for example you’re promising fast service, what is fast? Is it 5 or 10 minutes. How do you ensure customers get this quick service each time?

As you decide on what type of personality you think is right for your personal branding or business, make sure it’s all in your marketing and advertising materials.; This will hasten the development of your brand’s personality.

Friendly reminder about employees’ role in developing a branding strategy

A lot of entrepreneurs and business owners often fall short when involving their employees with their branding strategy, but consider, when a shopper faces your employee, he/she IS the company. So don’t forget them. They can make or break your brand.

About the Author

Del Denney has consulted for the top personal development and training organizations in the United States and has addressed thousands of people in talks and seminars throughout the United States and Canada. As a Keynote Speaker and Seminar Leader, he addresses more than 10,000 people each year.

He has studied, researched, written and spoken for over 15 years in the fields of marketing, business, branding and success psychology.

He speaks to audiences on the subjects of Personal and Professional Development. His exciting talks and seminars on Leadership, Selling, Lifestyle by Design, Entrepreneurship, Real Estate Investing, and the Psychology of Success bring about immediate changes and long-term results.

He is the CEO of Full Potential Academy a training company that focuses on personal and professional development, social media growth, and brand development.

He is the owner of a real estate business that buys, sells, and rents homes. His residential redevelopment company focuses on improving neighborhoods and redeveloping residential areas.

Del has also had successful careers in sales and marketing, investments, real estate development, and management consulting.

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