Smart Branding Strategies From The Big Players In The Market
When you’ve just started up your small business and struggling to get your product with personal branding fit into the market, you may dismiss the importance of brand building. Don’t. It’s a very powerful tool of marketing. If someone, hypothetically should buy Coca-Cola, presumably in billions of dollars, it will not be for its refreshing formula. It will be for what its brand stands for worldwide.
With your entrepreneurship being new, no need for you to hire an expensive brand expert to strengthen your personal branding, but you’ll certainly need to go beyond choosing a color for your product name.
What follows are 4 powerful branding lessons you can learn from the big players that’ll help bring your products closer to success.
1. Build an all consistent, easy-to-recognize look for your personal branding. Work out all the elements for your brand which you think will communicate positive and favorable feelings and expectations about it. Set them up as your branding standards. A good example of this would be the recognizable icon of “friendly, honest and all-American” Col. Sanders with “It’s finger lickin’ good” tagline forever present in all the KFC outlets all around the globe. This assures customers they’ll get what they expect – good, old, reliable, great tasting chicken.
2. Have a single person dedicated to guiding, enforcing and strengthening these standards of look, feel and expectations of customers. If you’re developing any new marketing materials like posters or leaflets or even your website, get this person involved. In fact, have him known in your workplace as the champion of your branding.
3. Tell a story. In your marketing communications, online and offline, share the story of how your entrepreneurship or your personal branding came to be. Tell stories of your customers and what role your product played in it. Forget about sounding too much like an entrepreneur out to sell his product. Focus instead on sharing things and ideas that make your business a unique one. People love stories and it’s easy for them to pick up yours and spread it among family and friends.
4. Make full use of your data. In all likelihood you already have a set-up that gathers customer information and data, from Google analytics to your customer management system. Make full use of this data. Look closely. What metrics matter most for your entrepreneurship’s success? Your branding? How can you extract reports from these clusters of information that will help you measure your progress against the metrics you’ve decided on? Sometimes, lots of data can be overwhelming, so stick to this simple process to get insights.
While these branding strategies have all been used by the major brands in the market, it doesn’t mean you can’t use them because you’re at that start up stage. Remember these guys used to be where you are now. Good Luck!
About the Author
Del Denney has consulted for the top personal development and training organizations in the United States and has addressed thousands of people in talks and seminars throughout the United States and Canada. As a Keynote Speaker and Seminar Leader, he addresses more than 10,000 people each year.
He has studied, researched, written and spoken for over 15 years in the fields of marketing, business, branding and success psychology.
He speaks to audiences on the subjects of Personal and Professional Development. His exciting talks and seminars on Leadership, Selling, Lifestyle by Design, Entrepreneurship, Real Estate Investing, and the Psychology of Success bring about immediate changes and long-term results.
He is the CEO of Full Potential Academy a training company that focuses on personal and professional development, social media growth, and brand development.
He is the owner of a real estate business that buys, sells, and rents homes. His residential redevelopment company focuses on improving neighborhoods and redeveloping residential areas.
Del has also had successful careers in sales and marketing, investments, real estate development, and management consulting.
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