7 Best Secrets Why Start-Ups Succeed

You’ve heard how the saying goes … “It takes a lot of guts to start up a business” essentially because on the average, eighty to ninety percent of start-ups will fall flat on its face. The smart ones who are able to survive and have their products’ branding growing had more than just guts. They also have certain qualities that you would see generally ingrained in the personalities and characters of successful businessmen and entrepreneurs around the globe. Here are the 7 most important ones that will help expand your personal brand and over-all business.

1.They’ve got vision. 

To be able to reach the finish line and enjoy its rewards, a leader needs to have a well-defined, well-detailed vision of how he’d want the company branding to be perceived by the public It is a skill behind the success of most entrepreneurs because it serves both as a road map and a compass when you’re faced with tough times and the going is rough. You need vision to see how the money will come from the very start.

2.  They show their passion.

Look at selling from a different perspective. It’s actually a transfer of enthusiasm. Owners of business need to show their enthusiasm for what they’re selling, other manufacturers’ brands or their personal brand.. They need to be optimistic since all types of problems will somehow crop up. You must have the ability to look for the good in very situation and look for the lesson in things that go haywire.

3.  They work fast.

Maybe not as fast as Speedy Gonzales, but really quick enough to get things done to the satisfaction of customers. It’s one of the best reasons why start-ups are able to achieve their milestones, their goals. When you don’t delay your launch, when you don’t dilly-dally in the process of seeing things to completion and you’re not uncomfortable having to work as hard as needed to get things all wrapped up, you’ve got half the battle won.

 4.  They’re customer-focused.

The real smart and perceptive businessmen say the purpose of business is not so much as to make a profit but to create and keep a customer. As you open the doors of your start-up business, you’d want customers to come the first time, attracted and interested in your personal brand, and satisfied, come again and finally come, bringing along friends. Measure your success by the number of satisfied clients you’ve got. Never forget to listen to them and get involved in their experience of purchasing anything.

5.  They’re hands-on.

To get their start-up businesses going and growing, the business owner is always there in the battlefront and much like a doctor is hands-on. Don’t be a general behind a desk. Have the guts to do the small tasks as working out the product displays or picking ups things. Pay attention to details.

6.  They’re finance-savvy.

These guys have successful start-ups because they’re efficient at managing the dollars and operating lean and mean. Always take a close look at your figures. Know what you need and it’s got to have a budget. No unnecessary expenses. In a tight fix, learn how to do more with less. And finally,

7.  They strive for excellence.

Always, they try to be the best at what they do, Know that being the best is about being in constant motion, working harder, working faster. It’s also about you, wanting to learn more.


Successful start-ups have and have had these kinds of leaders. If you’re getting into a similar business venture with your personal brand, it won’t hurt to do an honest self-critique  using these strong character traits as a comparative index.

 About the Author

Del Denney has consulted for the top personal development and training organizations in the United States and has addressed thousands of people in talks and seminars throughout the United States and Canada. As a Keynote Speaker and Seminar Leader, he addresses more than 10,000 people each year.

He has studied, researched, written and spoken for over 15 years in the fields of marketing, business, branding and success psychology.

He speaks to audiences on the subjects of Personal and Professional Development. His exciting talks and seminars on Leadership, Selling, Lifestyle by Design, Entrepreneurship, Real Estate Investing, and the Psychology of Success bring about immediate changes and long-term results.

He is the CEO of Full Potential Academy a training company that focuses on personal and professional development, social media growth, and brand development.

He is the owner of a real estate business that buys, sells, and rents homes. His residential redevelopment company focuses on improving neighborhoods and redeveloping residential areas.

Del has also had successful careers in sales and marketing, investments, real estate development, and management consulting.



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